Message From Director
At Velnik Group, I am proud to be a part of an excellent team that strives on reaching this success and greatness. I strongly believe in that the winds of change are intense and the world is looking at us with anticipation and hope. We are gearing up for the future by establishing the key success factors which are necessary to not only withstand the change but also to make optimum use of it. I, Sukhdev Gehlot, being a Chairman of Velnik Group, is committed towards transparency, sound corporate practices based on conscience, openness, fairness, professionalism and accountability paving the way in building confidence among all the Stakeholders for achieving sustainable long term growth and profitability.
- SUKHDEV GEHLOT, MANAGING DIRECTOR
My Dream
My dream is to become a trailblazer henna mehendi producer. Sojat is known all over the world for its superior mehendi quality. My aim is to bring it onto a global map through exclusive products. I have closely mapped our vision not only to achieve the target of turnover of 1000 Crores but also employ to 10,000 peoples surrounding the village of District – Pali, Rajasthan by the year of 2030.
Expanding and cultivating new leadership in business through people is very important as well, so is keeping pace with market trends and technology. We all share responsibility for operating with ethics and integrity, embracing both the spirit and letter of the law. Our individual actions, positive or negative, determine our company culture and reputation. I, Sukhdev Gehlot, being a Chairman of Velnik Group, is committed towards transparency, sound corporate practices based on conscience, openness, fairness, professionalism and accountability paving the way in building confidence among all the Stakeholders for achieving sustainable long term growth and profitability. I strongly believe that good corporate governance is a foundation attribute for a healthy organization. It sets the tone as to how the organization operates and behaves both internally and to the market generally.
Journey of Sukhdev Gehlot
Mr. Sukhdev Gehlot, the founder of Velnik India, has his roots in Sojat, Rajasthan, which is known as the Henna city of India. His life journey began from the dusty lanes of this small village. Mr. Gehlot kicked off his career as a sales representative in Nasik. Here, he acquired a profound knowledge of multiple facets of the market. Besides following the long struggle some path, he went on to lay the foundation stone of his dream project - Velnik. Further, he established a highly technical cosmetic manufacturing plant in the Pali district of Rajasthan.
Sukhdev Gehlot, the Managing Director of Velnik India Limited, is the first to bring ready-made henna cones into the market. The credit to this innovative idea goes to his people-centric vision and more than 25 years of experience in the henna and hair care sector. Decidedly, he chose to follow his ambition of pioneering a cosmetic company that would restore the foundations of beauty and skincare. With the attempt to match the global standards, the company never forgot its roots. Evidently, Velnik group is dedicated to preserving the Indian beliefs, values, and sentiments in all of its products.
Apart from being the director of the largest henna manufacturing company, Mr. Gehlot is a great leader and motivator owing to his strong conviction in hard work. His capacity to deliver and achieve the seemingly unattainable is the key to his success. He continuously strives for improvement and leads his team from the forefront. This helps him attain new standards of excellence. Gehlot aspires to be an inspiration for his workforce by instilling greater enthusiasm and passion for work while setting new benchmarks.
His concern for the society and his employees has resulted in the overall welfare of the company and the adjoining community. Sukhdev Gehlot sees that the company and its people grow hand-in-hand. His dedication to providing the best of facilities to his employees keeps them motivated and driven to deliver outstanding performance. He envisions developing the small village of Pali into an industrial center that is at par with global caliber. Since the factory first opened its doors, many people from the factory’s nearby areas have been recruited for various technical, managerial, and administrative positions.
Sukhdev Gehlot thrives with a never-say-die attitude. This very same attribute translates into his works and workforce. The expertise he has achieved over the years has made him a maestro in the marketing and sales domain. As anticipated, he has been able to successfully lead the Velnik group’s transformation into a colossal corporation engaged in multi-dimensional businesses. The commitment towards transparency and the futuristic approach of Mr. Gehlot has helped Velnik’s employees to push their limits. Owing to this, they have set the bar high with their unmatchable products and services.
Since the beginning of the plant's operation, we have been continuously employing people, including skilled, semi-skilled, technical, administrative, and management level workers, in the 50 kilometers surrounding our plant and facilitating bus services to them from their respective locations to our plant.
The factory at Velnik is located in a remote area. However, it has all the modern and avant-garde facilities to process and manufacture henna and other cosmetic products. Specifically, the focus is on making our factory and nearby region a manufacturing hub. In other words, this place will be capable of delivering world-class Mehendi and cosmetics. Owing to our hard work and determination, we can achieve great milestones by promptly addressing the rapidly changing and ever-evolving market scenarios.